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RALPH LAUREN - 2010/2013


Jacquard luxury beach towel collections.

This project was designed for the Home Textile Department of Ralph Lauren’s first flagship store on Madison Avenue. It features a range of beach towels, incorporating various prints on sheared loop “velours” and two-color yarn-dyed jacquards, finished with rolled hems. The towels are made from thick, luxurious cotton loops, with an embroidered logo at the bottom. Additionally, lightweight flat-woven hammam towels—also known as Peshtemal in Turkish traditions—were introduced for the first time in these collections. These pieces draw inspiration from French Riviera aesthetics and Navajo designs.

The collection was skillfully manufactured at EKE in Denizli, Turkey.