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LACOSTE - 2018


Mood Board Presentation and conception of a bed linen capsule collection.

A study that focuses on the key elements highlighted in the SP 2018 global trends, leading to an exploration of concepts, imagery, dynamics, and color palettes that define the timeless aesthetic and visual identity of the Lacoste brand. This project involves the creation of a capsule collection for bed linen, along with coordinated pattern variations for men’s underwear. These designs are tailored to introduce new products that reflect the Lacoste personality into the US market.